SCAD collaborated with Fossil to produce concepts for timepieces that embody the best of SCAD’s design talent and Fossil’s expertise in watch making.
As a team of designers, our goal was to create a set of watches, fully rendered and with 3D printed prototypes to meet a vision developed with the objective of inspiring Fossil’s creative department with new and interesting ideas. Keeping the consumer in mind, we built our vision around Fossil’s core beliefs and successes while also bringing our own ideas to the table.
For ten weeks, I was tasked with collaborating with a team of designers. My team consisted of one industrial designer, one jewelry designer, and one graphic designer. Together, we came up with a vision plan, gathered research about Fossil’s core consumers, and formed our designs around the persona we built of a young adult that takes her inspiration from a small town to a big city where traditional meets contemporary. This project was guided by a representative from Fossil to ensure that we get facetime with our client and a deeper understanding of the project requirements.
As the project’s graphic designer, I aided in sketching watches and watch faces, bringing those sketches to Illustrator renditions, and selection of color palettes for fully rendered designs in Keyshot. Additionally, and with the help of the other designers, I lead the process for creating the final packaging designs for both the Fossil tins and the alternative gift boxes.
This project was introduced to me at a time where I was just beginning to learn about the industry. While a few new techniques were introduced to me, my biggest takeaway was working pretty closely with a group of designers towards a common goal, in hopes of being successful at portraying our vision in our final product. The fruit of our effort is posted below.